Think Your Motivational Speeches Motivate? Think Again.
I received some shocking information. Many legendary motivational speakers are legendary in their minds only. I’m sorry to disappoint you. But you are probably nodding in agreement because you have been on the receiving end of one too many dreary speeches. I hear so many speakers say, “I know I’m good.” After I see them perform, I wonder what they regard ‘good’. It only proves that we are not decent arbiters of our own talent. Nor are our close friends and family. I don’t want to rain on your parade, but you furthermore can’t rely on the ten percent of the crowd who just love everybody – you know the ones – they don’t have the guts to let you know that your speech was as motivating as a stick in the eye. Applause isn’t in every case an indicator of success. Who hasn’t witnessed an instance where one enthusiastic individual can launch a chain reaction standing ovation. The following question isn’t for the faint hearted. If you intend to be a motivational speaker, at some point, to have to discover if you really motivate. DO YOU MOTIVATE YOUR AUDIENCE? Are you offering your audience a return on their investment?
What I have to say is not aimed at trainers. I am speaking to motivational speakers who have promised a different experience. Trainers, on the other hand, are paid to provide information. A powerful performance is needed, but not as crucial for trainers. Keynote motivational speakers are hired to deliver a presentation that leaves the crowd breathless. Their information is important, but secondary to the show. Motivational keynote speakers are evaluated largely on performance.
Ok, we’re back to the question “how do you know if you are motivating your audience?” Are they struggling through a crowd following your speech to get your card? Are people clamoring to hire you after your speech? If the client is glowing, hugging your neck, and declaring you made them look great. If they ask you back or tell others about you. You may consider all of these things favorable indications that you came through on your promises.
In comedy class we learned something called the 80/10/10 principle: In any audience, ten percent will love you no matter what you do, ten will always dislike you, and eighty percent will reserve judgment. That’s the eighty percent that matters. Did you deliver for 80% of the audience? Take comfort – nobody connects with everyone all of the time.
Decide on the emotional response you want from the audience. What mental connection do you want to make? Are you giving them a way of responding to your presentation? Evaluations? Surveys? Begin looking through the survey information at your first chance. Sit up and take notice of evaluations.
Having them tell you that was a good performance doesn’t automatically indicate they learned anything. Just because the audience gushes over how expert you are doesn’t mean they were in love with your delivery. Getting high fives after a breakout session doesn’t necessarily mean you’re cut out to be a keynoter. And the worst response you can get from a customer: Well, how do you think you did? If your client smiles tactfully and avoids eye contact, you’ve got a problem.
What are you supposed to do when your speech falls short? Apologize. Give their money back. Look at the validity of their criticism. Use it to grow and improve.
In tough times, when you get bad evaluations or you wonder why you’re doing this – pull out those letters you got where people told you what an impact you made. They’ll bring back reminders of the speeches you nailed. If you can’t find any, perhaps you should take a hard look at what you are doing. Don’t take a header off the closest bridge. Nobody gets it perfect right out of the box. Shoot, many of us don’t even start out good. It takes time. Quit goofing off and get your nose to the grindstone.